Beyond Price Per Square Foot: A Smarter Way to Measure & Sell Home Value

Price per square foot has long been the industry’s go-to benchmark. While perhaps easy to calculate and compare, it’s fundamentally flawed and simply outdated in what it measures. Today’s buyers are prioritizing energy efficiency, durability, wellness, comfort and lower operating expenses—in other words, value and quality rather than size and cost to build alone. This session introduction a new metric. Discover how Value Per Square Foot provides a more meaningful way to evaluate, market and sell high performance homes. Through real-world examples and case studies, learn how leading builders are using this framework to demonstrate long-term value, differentiate their homes in a competitive market and improve profitability. Hear firsthand how builders including Sekisui House and Alair Homes are putting this approach into practice to meet buyer expectations and drive stronger business results.