Google Is the First Showing: How Builders Win Buyers Before the Website

Buyers are deciding which builders and communities to consider before they ever visit a website. Google Search, Maps, reviews and AI-powered results are shaping those decisions earlier than ever. Hear from builder marketing professionals about what's working, what's not and how they're managing Google Business Profiles across multiple communities. Through real-world examples and before-and-after comparisons, explore how profile setup, categories, reviews and location structure influence visibility, credibility and buyer engagement. Learn why each community needs its own digital presence and leave with practical strategies for managing profiles at scale to drive more calls, visits and qualified buyers.