Course Info
AI + Human Intelligence: A System for More Consistent Home Sales
Go beyond ChatGPT to explore how AI can strengthen new home sales from the first online interaction to the onsite appointment and beyond, without replacing the human expertise and relationships that drive results. Through real-world builder case studies, discover existing CRM features, sales-specific tools and emerging solutions that strengthen buyer engagement, follow-up, execution and coaching. See how online sales counselors, onsite professionals and sales leaders can use AI to collaborate, identify performance gaps, streamline workflows and make better decisions while maintaining technical knowledge, emotional intelligence and accountability. Leave with a practical 30-day implementation plan that identifies where to start, who owns what and how to measure success.
- Identify AI that fits existing processes, streamlines work, reveals performance gaps and informs decisions.
- Augment human performance and productivity while preserving technical expertise, emotional intelligence, judgment, relationships and accountability.
- Build a 30-day AI plan for individuals and the sales organization, with clear ownership, performance standards and measurable outcomes.
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