Increase Marketability and Margins: Merging Architecture with Land Planning

Most subdivisions are planned around the building pad alone, which leaves value on the table. When architecture is considered at the initial conceptual stage, the interior of the home becomes part of how the entire neighborhood functions, increasing livability and therefore value. This session presents new architectural and neighborhood design models that increase both actual and perceived space, inside and outside the home. Using new geometric neighborhood models, excess streets and infrastructure can be reclaimed as usable land, larger lots and parklike streetscapes, often while maintaining or increasing density. This added usable land makes architectural innovations and new housing types possible. This higher level of design detail often reduces, rather than increases, construction costs for both home and neighborhood, improving margins. The result is more marketable communities and accelerated absorption at any price point. The session includes a short segment from a practicing architect, with examples from builders and developers across the country.