Getting More Than Your Fair Share: 5 Negotiation Strategies That Win Sales and Protect Margin

New home salespeople are negotiating more than ever. Buyers are sophisticated, incentives are high, and sales teams are under pressure to close while protecting value. In this 30-minute peer-to-peer session, participants will explore five field-tested negotiation strategies built specifically for new home sales, while sharing how they and their peers are navigating these challenges in the field. Through facilitated discussion, participants will compare approaches, identify common mistakes, and develop practical ways to protect value, build buyer trust, and negotiate with greater confidence.