Location: OCCC - West Concourse, Level 3, Room W 304 G
Building Knowledge Session
Level of Content:
Who Should Attend:
Single Family - All, 55+ Housing Builders & Developers, Sales & Marketing Professionals
Sales, Marketing & Customer Focus
America's changing demographics impact almost every business in the country, creating opportunity for those willing to act. Those who don’t, fall quickly behind. Exciting new businesses, such as Uber and Airbnb, capitalized on these demographic shifts, and similar conditions exist in housing. But with the overwhelming volume of data and opinions out there, how do builders know where to focus their attention? This session will dig deeper into demographic trends and provide clarity for which generations and influences will have the greatest impact in the future of housing. Our speaker will share the results of thousands of hours of research conducted over the last three years, making demographic trends easier for housing leaders to understand, quantify, and anticipate.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)
Building Knowledge Session – These 60 minute sessions are the foundation of IBS education. With more than 100 sessions in 7 education tracks, you are guaranteed to find programs on the hottest, most relevant building industry topics. Full registration or 1-day education registration for the day of the session is required.
Master Session – These sessions are in-depth, three-hour intensive programs that dig deeper into specific industry topics. Master sessions are open to those with a Full registration or a 1-day education registration for the day of the session, but have limited seating for an optimal learning experience. Attendees may guarantee a seat for $25 per session during registration. Prior to each session, any non-guaranteed seating will be filled on a first-come, first-served basis at no additional charge.
Spotlight Session – These 60-minute sessions feature high-profile speakers and highlight the latest trends the industry has to offer. Full registration or 1-day education registration for the day of the session is required.
Game Changer Session – These twice daily keynotes feature thought leaders who are transforming their companies and the way we think about and address issues critical to the housing industry. Full registration or 1-day education registration for the day of the session is required.
Tech Bytes Session – These 30 minute sessions offer a one-of-a-kind opportunity to discover the latest tech applications and platforms through hands-on experiences. Following each session, speakers offer "Office Hours" where you can see extended demos or work one-on-one with an expert. Full registration or 1-day education registration for the day of the session is required.
Advanced - Attendees should have extensive prior knowledge of the subject matter.
Intermediate - Attendees should have fundamental prior knowledge of the subject matter.
Novice - Attendees need little or no prior knowledge of the subject matter.