International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Power of Video: How to Get More Responses & Increase Sales

Wednesday, February 20 | 2:45 - 3:15 PM

Location: LVCC - Tech Bytes - South 229

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Multifamily Builders and Developers, Single Family - All, Sales and Marketing Professionals

Track: Sales & Marketing

Speaker Handouts and Other Documents

What It's About:

As an industry, we've been exposed to email and website video for quite sometime; however, we're still not using it as a way to truly connect with our buyers. In this session, you’ll learn the keys to getting your prospects to respond and engage using personalized video messaging. See examples of simple yet powerful videos being successful used by sales professionals, and participate in a live demonstration on how to create them. Take your sales game to the next level by leveraging video in your day-to-day business with prospects, buyers and colleagues.

Office Hours: Following this session, Jen will stay around to answer any questions and provide a deeper demonstration of how to utilize video.

What You'll Learn:

  • Learn how to utilize video in the sales process and how it can help give you an advantage over your competitors.
  • Gain tips for shooting the best video emails—whether it’s from your office or from a remote location.
  • Learn the various types of videos to create and send and which types of videos get the best engagement.
  • Explore how to best utilize your videos in both email marketing, online and in model homes to increase reach.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.


Continuing Education:

NAHB - 0.50 CE hour(s)

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