International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Essential Elements & Execution of a Comprehensive Right Brain/Left Brain Marketing Plan

Wednesday, February 20 | 10:15 - 11:15 AM

Location: LVCC - South 232

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Your psychology class likely taught you that a “left-brained” personality is one who is more analytical and organized, while someone “right-brained” is more imaginative and creative. Does your marketing make the mistake of appealing to only one or the other? Different styles and messages appeal to these unique personality types, therefore, it’s critical that you build a comprehensive marketing program that will resonate with both. In this session, learn from two industry-leading experts as they provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.

What You'll Learn:

  • Learn which marketing channels work best for both personality types and why.
  • Identify ideal messaging and possible buyer pain points.
  • Learn the equations to calculate and predict leads, tours and sales.
  • Learn how to build a holistic marketing plan from pre-launch to launch with a five-year outlook.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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    Washington, DC 20005

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