What It's About:
Your psychology class likely taught you that a “left-brained” personality is one who is more analytical and organized, while someone “right-brained” is more imaginative and creative. Does your marketing make the mistake of appealing to only one or the other? Different styles and messages appeal to these unique personality types, therefore, it’s critical that you build a comprehensive marketing program that will resonate with both. In this session, learn from two industry-leading experts as they provide a step-by-step guide for creating a foolproof marketing plan that combines the engaging power of the creative right and the data-driven approach of the analytical left.
What You'll Learn:
Learn which marketing channels work best for both personality types and why.
Identify ideal messaging and possible buyer pain points.
Learn the equations to calculate and predict leads, tours and sales.
Learn how to build a holistic marketing plan from pre-launch to launch with a five-year outlook.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.
NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)