Location: LVCC - Tech Bytes - South 229
Tech Bytes Session
Level of Content:
Who Should Attend:
Single Family - All, Sales and Marketing Professionals
Sales & Marketing
With the amount of noise marketers have to cut through to reach buyers, leveraging the “Big Data” you’ve already accumulated and combining it with novel methods of online audience targeting is the golden ticket that will set you apart in the eyes of consumers. During this session, learn exactly what Big Data is and how it’s used, and explore the effect of recent activities by Facebook and Google. Using actual accounts and test campaigns, panelists will show you how data can be imported into a Facebook campaign, how to set up Facebook targeting to reach the right audience, and how highly targeted marketing efforts, such as home buyer geofencing, can be employed to create a user-driven experience. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.Office Hours: Stick around after the session to talk one-on-one or in small groups with Joel and Tanner and have your specific questions answered.
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.
NAHB - 0.50 CE hour(s)
Building Knowledge Session – These 60 minute sessions are the foundation of IBS education. With more than 100 sessions in 7 education tracks, you are guaranteed to find programs on the hottest, most relevant building industry topics. Full registration or 1-day education registration for the day of the session is required.
Master Session – These sessions are in-depth, three-hour intensive programs that dig deeper into specific industry topics. Master sessions are open to those with a Full registration or a 1-day education registration for the day of the session, but have limited seating for an optimal learning experience. Attendees may guarantee a seat for $25 per session during registration. Prior to each session, any non-guaranteed seating will be filled on a first-come, first-served basis at no additional charge.
Spotlight Session – These 60-minute sessions feature high-profile speakers and highlight the latest trends the industry has to offer. Full registration or 1-day education registration for the day of the session is required.
Game Changer Session – These twice daily keynotes feature thought leaders who are transforming their companies and the way we think about and address issues critical to the housing industry. Full registration or 1-day education registration for the day of the session is required.
Tech Bytes Session – These 30 minute sessions offer a one-of-a-kind opportunity to discover the latest tech applications and platforms through hands-on experiences. Following each session, speakers offer "Office Hours" where you can see extended demos or work one-on-one with an expert. Full registration or 1-day education registration for the day of the session is required.
Advanced - Attendees should have extensive prior knowledge of the subject matter.
Intermediate - Attendees should have fundamental prior knowledge of the subject matter.
Novice - Attendees need little or no prior knowledge of the subject matter.