What It's About:
With the amount of noise marketers have to cut through to reach buyers, leveraging the “Big Data” you’ve already accumulated and combining it with novel methods of online audience targeting is the golden ticket that will set you apart in the eyes of consumers. During this session, learn exactly what Big Data is and how it’s used, and explore the effect of recent activities by Facebook and Google. Using actual accounts and test campaigns, panelists will show you how data can be imported into a Facebook campaign, how to set up Facebook targeting to reach the right audience, and how highly targeted marketing efforts, such as home buyer geofencing, can be employed to create a user-driven experience. Gain actionable insight into how all these new and astonishing sources of on- and offline consumer data can target buyers with precision and also help them effortlessly find you.
Office Hours: Stick around after the session to talk one-on-one or in small groups with Joel and Tanner and have your specific questions answered.
What You'll Learn:
Define what “Big Data” is and learn how to leverage the data you have to create a custom user experience.
Learn how to leverage new and interesting on- and offline data sources.
Explore recent changes made to Facebook’s and Google’s targeting and how this affects your campaigns.
Understand the steps needed to target buyers effectively and with precision.
How to Attend:
Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.
NAHB - 0.50 CE hour(s)