International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Pay to Play: Successful Facebook Advertising for Builders

Wednesday, February 20 | 4:15 - 4:45 PM

Location: LVCC - Tech Bytes - South 229

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, Remodelers, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Love it or hate it, Facebook is the No. 1 social media outlet and the world's most sophisticated advertising platform. With recent algorithm changes, it is harder to reach prospective clients organically. In this Tech Bytes session, two Facebook pros will show you how to target ads within your budget. You’ll learn about the various ads available and how to maximize reach, engagement and ROI. Different types of organic and paid ads will be discussed and shown, and you’ll have the opportunity to choose between and guess which were the most successful. Walk away with the skills to create engaging ads that reach target audiences based on their behaviors, interests and more.

Office Hours: Following this session, meet with Kelly and Mandy to get all of your Facebook advertising questions answered.

What You'll Learn:

  • Gain insight into how Facebook advertising can enhance reach and deliver targeted ads to key audiences. (It knows more than you think and more than it probably should!)
  • Learn what options are available for reach, engagement and ROI (website clicks, click to call, promoted posts, videos, events, likes and other ads).
  • Learn how to target ads to various audiences from first-time buyers to Millennials or empty-nesters.
  • Measure and track the success of your campaigns.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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