International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Vlogging: A Hot Trend to Connect with Buyers

Tuesday, February 19 | 11:15 - 11:45 AM

Location: LVCC - Tech Bytes - South 229

Format: Tech Bytes SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, Remodelers, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Add a personal touch to your online content and an approachable face to your brand by adding a video blog (vlog). During this Tech Bytes session, you’ll hear and see how a builder launched an award-winning vlog to promote its neighborhoods and the surrounding areas that make them great, and how to promote the vlog through Facebook to extend its reach. Find out how to get started, what stories make good content, and how to edit and promote your own vlog. And see examples of how they were outlined, scripted and shot, along with the finished products.

Office Hours: Following the session, you’re invited to stick around to meet with Kelly and Mandy and ask additional questions about vlogging.

What You'll Learn:

  • Learn what a vlog is and why it might be right for your content strategy.
  • Understand what makes good vlog content and how to develop a story-line.
  • Determine how to measure and track the success of your paid and organic campaigns.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Tech Bytes sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 0.50 CE hour(s)

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