International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020
LAS VEGAS
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Clash of the Titans! Marketing Megaminds Debate Today’s Hottest Topics

Tuesday, February 19 | 3:30 - 4:30 PM

Location: LVCC - South 221

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Join us for this unique session as four of the industry’s brightest marketing minds debate the most pressing questions of today with candor and comic relief. Is Facebook dying, or is it time to double down? Do you give Google all of your money, or is SEO the way to go? The best leads come from where? There is no one-size-fits-all answer to most marketing questions, but understanding all sides of the argument will help you find your best answer. Come to challenge your thinking, defend your position and enjoy a lively no-holds-barred debate!

What You'll Learn:

  • Understand how a specific business situation will determine the answers to the most common marketing questions.
  • Identify the counter-argument for some of the most commonly held marketing “truths.”
  • Learn challenging questions to ask your vendors when evaluating new marketing channels.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)



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    Washington, DC 20005

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