International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Narrow Lots & Micro Product: Demographics & Psychographics of Today’s Buyers

Tuesday, February 19 | 11:00 AM - 12:00 PM

Location: LVCC - North 258

Registration Type: IBS Full Registration or 1-Day Education Registration

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

How to market and sell to different generations and niche markets is complex. As development costs explode, smaller houses, and townhomes on super-narrow lots have emerged—often demanding prices as high as $450/square-foot. And, it isn’t just the Millennials buying these small homes; it is Gen Xs and the Baby Boomers, too. Understanding the demographics and psychographics of buyers impacts marketing decisions and your bottom line. In this session, learn what today’s buyers look like and what they seek. Based on 20 years of data, media ratings and buyer preferences along with actual permits, sales and deeds, gain a clear understanding of what is going on with today’s buyer so you can determine your products and how to price them.

What You'll Learn:

  • Gain insight into why small homes, townhomes and narrow lots are popular.
  • Learn what is influencing the buying decisions of Millennials, Gen Xs and Baby Boomers.
  • Learn where on social media to market to the various generations.
  • Discover how to determine what product to build and how to price it.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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