International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Change Your High Performance Pitch: Successfully Selling New Homes Over Resale

Wednesday, February 20 | 8:30 - 9:30 AM

Location: LVCC - South 228

Format: Building Knowledge SessionMore Info

Level of Content: IntermediateMore Info

Who Should Attend: Single Family - All, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Builders often struggle to sell new high performance homes over resale homes because they make the mistake of trying to compete on purchase price. But the simple fact is, new homes often do cost more. Why? Because they offer more durable construction, more comfortable living, a healthier indoor environment, water and energy savings and lower utility costs! These incredible high performance features are in demand and here to stay—we shouldn’t shy from or give them away. In this session, learn how to, instead, promote and sell the short- and long-terms cost savings and benefits of new construction homes using energy efficiency talking points. Illustrate changes in building and energy codes, promote your HERS Index scores and communicate the advances our industry has implemented as you demonstrate to buyers and real estate professionals why the “cost to own” is far more important and easily makes up for any difference in “price to buy”.

What You'll Learn:

  • Explore techniques for selling new construction over resale homes.
  • Determine ways to effectively convert additional prospective buyers and Realtors.
  • Demonstrate the benefits of energy efficiency and high performance in your branding.
  • Differentiate your company and the homes you build by understanding code changes and product advancements.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s), AIA – 1.0 LU Hour(s)

AIA CES Credit Eligible  AIA CES Credit Eligible:

NAHB is a Registered Provider with the American Institute of Architects Continuing Education Systems. Credit earned on completion of this course will be reported to CES Records for AIA members by the Provider. Certificates of Completion are available upon request.

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  • 1201 15th St NW
    Washington, DC 20005

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