International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Analyze This: How to Diagnose, Solve & Sell More Homes Digitally

Thursday, February 21 | 12:00 - 1:00 PM

Location: LVCC - South 220

Format: Building Knowledge SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Single Family - All, 55+ Housing Builders & Developers, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Learn how to diagnose, fix and sell more homes in your communities using digital analytics. This advanced session will examine three case studies that feature digital marketing problems from builders in different markets across the U.S. Using these examples, see how to use marketing metrics and analytics, from sources like Google AdWords and Facebook, to diagnose each community’s unique problem in order to increase the conversion rates of social media, search marketing and website. Gain the knowledge needed to combine these strategies into an actionable plan you can use as a core part of your digital marketing program.

What You'll Learn:

  • Learn how to use Google Analytics to diagnose and analyze problems in marketing your communities.
  • Determine how to increase the quality of leads from digital marketing channels such as Google AdWords & Facebook, and how to increase the quantity of leads without increasing your budget.
  • Understand how to increase the conversion rates of websites and landing pages to gain more efficient use of the marketing budget.

How to Attend:

Participants must be registered for a full registration package or a 1-day education with expo pass package valid for the day of the session they wish to attend. Seating for Building Knowledge sessions will be on a first-come, first-served basis.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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