International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Digital Persuasion: Ignite Your Social Influence

Tuesday, February 19 | 11:00 AM - 12:00 PM

Location: LVCC - Spotlight and Game Changer Session - South 223

Format: Game Changer SessionMore Info

Level of Content: AdvancedMore Info

Who Should Attend: Single Family - All, Remodelers, Sales and Marketing Professionals

Track: Sales & Marketing

What It's About:

Do you find that standing out in the loud—check that—ROARING world of social media has become an almost impossible challenge? It's not enough to show or tell a great building story on social media anymore. Convincing others to engage with your business requires a strategy for not just what story you are sharing, but who is sharing it. You must move from “right message, right time, right person” to “real message, real-time, real person”. Welcome to the art of digital persuasion—and there are none better at harnessing its power than Erin Gargan King. Hired by The Oscars, ABC-Disney, VISA, Hitachi, the U.S. Navy and others, she’s helped countless global brands implement social selling strategies that inspire action, and will show you how to do the same, even if you are a marketing team of one. Using Erin’s dynamic, first-hand case studies and her simple digital persuasion equation, you’ll leave empowered and equipped to attract attention, increase influence and sell smarter in today’s modern social media marketplace.

What You'll Learn:

  • Explore psychology principles behind social influence and how your company can increase sales using effective social ambassadors.
  • Learn how to digitally differentiate your content on even the loudest social platforms.
  • Identify methods to measure and illustrate social influencer marketing success.

How to Attend:

These twice daily keynotes feature thought leaders who are transforming their companies and the way we think about and address issues critical to the housing industry. Full registration or 1-day education registration for the day of the session is required.

Continuing Education:

NAHB - 1.00 CE hour(s), NKBA - 0.1 CEU(s)

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  • 1201 15th St NW
    Washington, DC 20005

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