INSTRUCTOR: Leslie Woods-Hulse
LOCATION: Hyatt Regency Orlando - Bayhill 19
REGISTRATION TYPE: IBS Expo-only, but additional purchase required
RELATED DESIGNATION(S): CGA, CGB, CSP
SIGNATURE GROUP(S): Pre-show Course
CONTINUING EDUCATION: NAHB - 6.0 CE hour(s)
What It's About
This course will explore the dynamics of personalities, generations, cultures, and their relationship to today’s home buyer. Why, where, and how are they making their home buying decisions? How are home buyers affected by global, national and local events, trends, and cultures? Can the new home sales professional be an expert on these aspects? The course will examine how different buyer profiles choose to look for new homes all the way to making their home buying decision. We will also investigate what to do and what not to do, in addition to other suggested techniques for selling to today’s home buyer. Lastly, the course will review best practices for marketing, advertising, merchandising, and modes of communication.
As a graduate of this course, participants will be able to:
This course qualifies for:
How to Register
Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. See the pre-show education information for details. Limited onsite registration may be available on a first-come, first-serve basis.
REGISTRATION OPENS SEPTEMBER 1, 2021 AT WWW.BUILDERSSHOW.COM/PRESHOW.
NAHB Council Member Fee: $249
NAHB/NKBA Member Fee: $279
Non-Member Fee: $419