Website Best Practices for Maximum Lead Generation
Monday, February 16, 2026 | 2:00 - 5:00 PM
Hyatt - Bayhill 25-26
What It's About
Elevate your digital presence and drive more new home sales. Designed specifically for the home building industry, this overview course will guide you through the essentials of creating a website optimized for lead capture. Learn how to make key technology selections, build trust, and develop compelling calls to action that engage and convert potential home buyers. The course also touches on effective strategies for driving targeted traffic to your site, including SEO, paid search and social media. Whether you're looking to fine-tune your existing website or embarking on a new digital journey, this course offers valuable insights to help you maximize lead generation and turn prospects into home buyers.
Details
How to Register
Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS, you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. See NAHB education courses for more information. Limited onsite registration may be available on a first-come, first-serve basis.
Fees
Related Books
Social Media Marketing for Your Business, Second Edition
Available at the IBS Store and BuilderBooks.com.
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