Marketing and Communicating with the Aging in Place Client (CAPS I)
Saturday, February 14, 2026 | 9:00 AM - 5:00 PM
Hyatt - Bayhill 17-18
What It's About
Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love.
All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving.
Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.
This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.
Details
How to Register
Attendees must register separately for pre-show courses, which require an additional fee. If you are attending IBS, pre-show courses can be added during the IBS registration process. If you are not attending IBS, you can register online in advance for a pre-show course only. Registration for pre-show courses will close in advance of the show. See NAHB education courses for more information. Limited onsite registration may be available on a first-come, first-serve basis.
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