Marketing and Communicating with the Aging in Place Client (CAPS I)

Millions of Americans are living longer, more active lives and re-examining their assumptions on what growing older looks like. Many are choosing to remain in the home they love.

All ages can benefit from more usable and accessible home features, whether they're in a multi-generational setting, accommodating visitors, recovering from a temporary illness or injury, or providing caregiving.

Most homeowners will need to revitalize their home environment to achieve these goals. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically.

This course equips participants with the knowledge and tools to effectively market and sell services to the aging-in-place (AIP) market.