Jane OConnor
MIRM, CAPS, CAASH, CSP, CMP
Jane OConnor
MIRM, CAPS, CAASH, CSP, CMP
55 Plus, LLC Hawley, Massachusetts
Jane has been assisting builders, developers, and 55+ industry professionals nationally and internationally to Rethink, Retool and Refine their strategies and product for nearly 3 decades. She has provided guidance to public and private builders and developers specializing in the powerful niche 55+ market. Jane has provided concept refinement; product development incorporating better living design principles; marketing & sales positioning; top and mid-level management coaching; and sales training and coaching services to active lifestyle communities, independent and service enriched senior apartment communities. As a Certified Professional Driving Forces Analyst (CPDFA) and a Certified Professional Behavioral Analyst (CPBA), her application of brain science methodologies makes her inclusion in C-Suite leadership and management critical in producing a stronger company culture and winning team performance for her clients. Jane is an author of numerous industry articles published locally, regionally, nationally, and internationally. She has been a lead author, subject matter expert and content provider for 4 NAHB courses. Jane has earned numerous awards professionally and countless awards for her clients during her career locally, nationally and internationally for her guidance in the 55+ lifestyle and seniors housing industry. She is a regular educator/speaker at industry events nationally and internationally. Jane is a Trustee on NAHB’s 55+ Housing Industry Council.
Where you can find Jane OConnor during IBS:
55+ Decision Making & Design: How to Successfully Design For & Reach Unique Segments of the Market
Creating Emotional Engagement in Your 55+ Marketing & Sales