Genevieve Benson

Genevieve Benson is Director of Strategic Partnerships at Milesbrand, an award-winning strategic brand consultancy and creative leader in the new home industry. She partners with privately owned builders, developers, and master planned community teams to define differentiated market positions, align go-to-market strategy, and drive measurable growth from launch through sellout. With more than a decade of experience, Genevieve brings a clear perspective on how brand, buyer behavior, and business strategy intersect to impact performance. She is known for helping leadership teams navigate complex market conditions, align around a unified vision, and convert demand into results. Named to Pro Builder’s Forty Under 40 in 2024, Genevieve is a frequent speaker at national industry conferences, including multiple presentations at the International Builders’ Show, as well as podcasts and leadership forums across the country. She serves on the National Home Trends Institute Master Planned Community Council and the Professional Women in Building Advisory Board for the Home Builders Association of Metro Denver. Her work focuses on the evolving expectations of today’s homebuyer and how builders can adapt to compete and win in an increasingly uncertain and competitive landscape.