Realtor.com New Construction Lancaster, Pennsylvania

Rachel Peters recently joined Realtor.com New Construction as a Regional Sales Manager for the Midwest after 8.5 years as Director of Marketing for a Top 100 Builder. Having built a marketing department from the ground up and managed the online sales team, she possesses a deep, first-hand knowledge of the operational pressures unique to the homebuilding industry. Rachel now applies this client-side expertise to help builder marketers across the Midwest navigate their own lead generation. She excels at brainstorming creative solutions to the complex problems today’s marketers encounter, ensuring they have the tools to bridge the gap between high-level brand awareness and bottom-line sales goals. Having sat in the same seat as her clients, Rachel approaches every partnership as a seasoned peer dedicated to turning market opportunities into measurable growth.