Betcher Consulting Group INC North Vancouver, British Columbia

Dave Betcher is a CRM strategist and sales enablement expert with more than 20 years of experience helping home builders turn data into revenue. As co‑founder of Lasso CRM and the founder of Betcher Consulting Group, Dave has guided dozens of national and regional builders through CRM migrations, integrations and process optimizations that accelerate lead conversion and strengthen customer relationships. A HubSpot Diamond Partner and former top‑12 Impact Awards contender in North America, Dave specializes in designing end‑to‑end CRM ecosystems—spanning HubSpot and Lasso implementations, marketing and sales automation, and custom analytics pipelines. His hands‑on approach ensures seamless data flow between marketing, sales and operations teams, delivering real‑time insights that empower on‑the‑ground sales counselors to focus on what they do best: building relationships and closing deals. Dave’s methodology centers on aligning technology with the customer journey. He builds targeted playbooks, sequences and reporting dashboards that drive measurable KPIs—whether it’s improving email engagement, shortening sales cycles or increasing average deal size. His work has transformed CRM from a static database into a dynamic sales and marketing engine for builders of all sizes. When he’s not mapping out complex data integrations, Dave enjoys speaking at industry events, sharing best practices for CRM adoption, and exploring Vancouver’s hiking trails with his Great Pyrenees.