InSync Media Montrose, Colorado

Laura Williams is a digital strategy advisor who helps home builders turn strong local reputations into lasting market leadership online. She’s the founder and CEO of InSync Media where she works with construction and trades businesses to build digital strategies that do more than just look good. Her focus is on helping builders get seen by the right people, attract higher-quality leads, and position themselves as the go-to choice in their market. Laura’s approach is grounded in real-world experience and buyer psychology. She understands how builders think, how buyers make decisions, and how to bridge that gap online. Her clients are typically growth-minded home builders and specialty contractors who want to generate demand consistently. At IBS 2026, Laura will show builders how to take what's already working in their business and turn it into digital visibility, credibility, and momentum. It’s not about tech trends. It’s about creating a digital presence that actually supports your bottom line.