Natalie Powell
M/I Homes
Columbus, Ohio
Natalie Powell is the SEO Manager at M/I Homes. She joined the Columbus division in 2021 and quickly fell in love with the homebuilding industry—especially the chance to connect homebuyers with their dream homes during the earliest stages of their online search.
When M/I Homes launched its in‑house, corporate SEO team, Natalie was eager to help lead the initiative. She now specializes in content strategy and champions visibility for mihomes.com across search engine results pages and emerging AI platforms.
Outside of work, Natalie enjoys exploring Central Ohio’s metro parks and spending time with family and friends. She and her husband recently welcomed a baby girl in April and are loving life as new parents.
Where you can find Natalie Powell during IBS:
The State of AI Search: How Builders Get Found, Recommended & Chosen in 2027
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