Krista Hartford

Krista Hartford is the Senior Digital Product Manager at Trumark Homes, where she partners with the MarTech team to lead the development and optimization of the company’s marketing technology ecosystem. She played a key role in the rollout of LiveTru, Trumark’s homeowner app, which improves coordination and transparency across internal teams while delivering a more connected, streamlined experience for homebuyers from contract to closing and beyond. With over a decade of experience in homebuilding, Krista began her career as an account executive at an agency before transitioning to the builder side to champion smarter, more data driven digital strategy. She is passionate about marketing technology, AI, CRM and CMS strategy, digital automation, user experience, digital storytelling, and building stronger data foundations. For fun, she enjoys traveling and spent 10-years living in Italy, where she met her husband and taught herself to speak fluent Italian.