Barbara Wray
Barbara Wray
Wick Marketing Austin, Texas
Barbara’s 19 years of driving results for homebuilder and master plan development clients informs work across Wick Marketing, an Austin, Texas-based strategic marketing agency. She currently serves on the ULI Austin Council for Master-Planned Communities, and the ULI Community Development Council (Silver Flight). A Barbara has been invited to judge several industry awards competitions, including the 2022 NAHB’s prestigious awards program, The Nationals. Wick Marketing, established in 1995, develops and executes brand and marketing strategies. Noteworthy work includes Skyline and Citro master-planned communities by Tri Pointe Homes, Van Tuyl’s Wickenburg Ranch, Crown Communities’ Amblebrook at Gettysburg, multifamily developments by Framework Group as well as several not-yet-announced master-planned communities. Barbara presented on effective social media strategies for the 55+ consumer at IBS 2020 and on research-based consumer insights at PCBC 2023, and twice at IBS 2024. She has hosted and contributed to industry webinars and publications, and has been invited to judge several industry awards competitions, including NAHB’s 2022 The Nationals. Decades of client partnerships in the real estate industry, as well as a service commitment to create a worry-free zone for our clients, differentiates Wick from other agencies.
Where you can find Barbara Wray during IBS:
60 Design Ideas in 60 Minutes
Jam(b) Session: Do This, Not That: What Homebuilder Marketing Experts Really Want Builders to Do