Wick Marketing Austin, Texas
Barbara’s 18 years of driving results for homebuilding and MPC clients informs work across Wick Marketing, an Austin, Texas-based full-service, strategic marketing firm with 28 years of specializing in residential real esate. She currently serves on the ULI Austin District Council for Master-Planned Communities and the ULI National Product Council for Master-Planned Communities. Barbara presented on effective social media strategies for the 55+ consumer at IBS 2020 and on research-based consumer insights at PCBC 2023. She has hosted and contributed to industry webinars, podcasts and publications, and has been invited to judge several industry awards competitions, including NAHB’s 2022 The Nationals.
Where you can find Barbara Wray during IBS:
CliffsNotes for Creating Successful Communities: What Buyers Want You to Know (& Do)
How 55+ Homebuyers Really Feel About the New Home Buying Process