Carlson Communications NORTHBOROUGH, MA

Rich Carlson is a national marketing consultant specializing in housing for the 50+ market and president of Carlson Communications, a national award-winning marketing agency based near Boston. Prior to launching his agency in 1989, Rich was Vice President of Marketing for a residential developer in Houston, and then Director of Sales and Marketing for a regional builder in Massachusetts. Rich holds the MIRM, CAASH and CMP designations. Four of his clients have received national recognition from NAHB with Platinum, Gold and Silver Awards as the Best Active Adult Communities in the United States. He has won national and regional awards for his clients' websites, collateral materials, direct mail and radio advertising. Since 1995, Rich has been a frequent speaker at national and regional conventions. He is author of "Are You Prepared for the Recovery?" a book which provides strategic marketing ideas and resources to help those in the housing industry excel in the recovery and beyond. His marketing workshops and keynote presentations for builder associations, property management companies, real estate brokers and others in the construction and housing industry have been highly-acclaimed for their valuable content and timeliness in today's marketplace. Rich has worked with Ron Bonvie, Meredith Oliver, Barbara Kleger and Bob Schultz on numerous sales and marketing campaigns for active adult builders and senior housing developers and management companies.