International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021
ORLANDO
REGISTER EXHIBIT

Rich Carlson, MIRM, CMP, CAASH

Rich Carlson

Carlson Communications
NORTHBOROUGH, MA

Rich Carlson is a national marketing consultant specializing in housing for the 50+ market and president of Carlson Communications, a national award-winning marketing agency based near Boston. Prior to launching his agency in 1989, Rich was Vice President of Marketing for a residential developer in Houston, and then Director of Sales and Marketing for a regional builder in Massachusetts.Rich holds the MIRM, CAASH and CMP designations.Four of his clients have received national recognition from NAHB with Platinum, Gold and Silver Awards as the Best Active Adult Communities in the United States. He has won national and regional awards for his clients' websites, collateral materials, direct mail and radio advertising.Since 1995, Rich has been a frequent speaker at national and regional conventions. He is author of "Are You Prepared for the Recovery?" a book which provides strategic marketing ideas and resources to help those in the housing industry excel in the recovery and beyond.His marketing workshops and keynote presentations for builder associations, property management companies, real estate brokers and others in the construction and housing industry have been highly-acclaimed for their valuable content and timeliness in today's marketplace.Rich has worked with Ron Bonvie, Meredith Oliver, Barbara Kleger and Bob Schultz on numerous sales and marketing campaigns for active adult builders and senior housing developers and management companies.

Legal Disclaimer: Presenters providing educational programs for the NAHB international Builders’ Show® (“IBS”) submit their own biographical information and any accompanying handouts for use by the National Association of Home Builders (“NAHB”). NAHB provides these materials for general information purposes only and does not guarantee the content or accuracy of any information provided by Presenters that may be used during the IBS, printed in IBS publications, or posted on this web site.
NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language