Global Home Building Symposium: How to Win in the U.S. Home Building Market

What It's About

The U.S. home building industry represents one of the leading markets for residential construction in the world. For many years, the industry has been “traditional” in all facets of the industry value chain: land acquisition, construction, sales, marketing and operations, and U.S.-based firms have been the dominant voices supporting this eco-system.

As the industry transforms itself to meet the challenges of the moment, there is a massive opportunity for non-U.S.-based manufacturers and builders to bring best practices from other markets and win in the world’s most dynamic housing market.

Hear from thought leaders from the NAHB Economics Department, the Home Innovation Research Labs and global members who’ve successfully entered the U.S. market share how best to win in the U.S.

Learning Objectives:

• Gain an overview of the U.S. housing market and key macroeconomic trends influencing today’s home building industry.
• Understand current trends guiding both builders and homeowners.
• Learn about resources and tools available to help non-U.S. firms successfully enter the U.S. home building industry.

Speakers:

• Rose Quint, AVP, Survey Research, NAHB
• Donald J. Ruthroff, AIA, Principal Dahlin Architecture/Planning/Interior
• Danushka Nanayakkara, AVP, Forecasting & Analysis, NAHB
• Michael Luzier, President & CEO, Home Innovation Research Labs
• David Bernardino (Moderator), Chief Growth Officer, Ammunition (and NAHB New Jersey State Representative)

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SYMPOSIUM AGENDA

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9:00 – 9:15 AM | Introductions

Speaker: David Bernardino (Moderator), Chief Growth Officer, Ammunition (and NAHB New Jersey State Representative)

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9:15 – 9:55 AM | 2024 Home Trends & Buyer Preferences

Speakers: Rose Quint, AVP, Survey Research, NAHB | Donald J. Ruthroff, AIA, Principal Dahlin Architecture/Planning/Interior

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10:00 – 10:30 AM | Introduction and Overview of US Home Building Market

Speaker: Danushka Nanayakkara, AVP, Forecasting & Analysis, NAHB

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10:30 – 10:50 AM | Networking Break

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10:50 – 11:20 AM | Top Things to Consider When Entering the U.S. Market

Speaker: Michael Luzier, President & CEO, Home Innovation Research Labs

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11:20 AM – 12:00 PM | Case Study: How We Successfully Entered the U.S. Market

Speaker: Italo Martin, Chief Executive Officer, Hüga Technology

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12:00 – 1:00 PM | Networking Break

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1:00 PM | Symposium Adjourns

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For additional information, please contact Giuliana Nava-Cord.