Meet the Experts - What We Wish We Knew Before Doing Business in the U.S.

What It's About

This fast-paced, highly interactive panel session is designed specifically for global companies entering or expanding within the U.S. home building market. Our panel of seasoned industry experts will share practical insights, hard-earned lessons, and candid guidance on navigating the complexities of doing business in the United States.

From regulatory considerations and market expectations to sales models, customer behavior, product adaptation and partnerships, this session goes beyond the basics to address the challenges international firms encounter most often. Attendees will have ample opportunity to ask questions and engage directly with the panelists, gaining actionable advice they can implement immediately.

Whether you are exploring the U.S. market or looking to sharpen your strategy, this session will equip you with the knowledge and perspective you wish you had when you first started.