International Builders' Show
January 21 - 23, 2020
Las Vegas, NV
JAN 21-23, 2020

Not So Senior Anymore: What 55+ Can Learn from the Evolution of Senior Living

Tuesday, February 19 | 1:15 - 1:45 PM

Event Type: Presentation

Location: LVCC - 55+ Housing Central - North 261

#55pluscentral #creatingresults


Beth Mickey, Creating Results, Woodbridge, VA

What It's About:

While marked differences exist when it comes to 55+ communities and senior living, there are evolutions taking place within senior living that can serve as inspiration when it comes to ensuring positioning that appeals to the 55+ prospects of tomorrow. You will explore the potential market share impact of the new breed of senior living that is appealing to younger prospects and uncover innovative approaches to community development through case studies within both verticals that are leading the way when it comes to appealing to a target market. You will also become inspired with real-time examples that sales and marketing can immediately implement to appeal to the most coveted buyers.

NAHB logo

IBS logo
  • 1201 15th St NW
    Washington, DC 20005

Select Your Language