What It's About:
E-commerce and virtual technologies allow us to get everything from our cars to our college degrees entirely online these days—in fact, this convenience has become an expectation. Yet while other industries invest billions on disruptive sales platforms, builders are largely ignoring the way many homebuyers prefer to purchase. The fact is, 46% of all new home prospects and 71% of Millennials say they want the option to reserve a home/homesite online with a credit card as their deposit. And new digital tools are making it easier than ever for buyers to virtually tour a home, secure financing, select options and more.
In this fascinating presentation, you will learn about the top opportunities and obstacles in offering a fully-digital new home purchase program, what functionality customers want and how to position your company accordingly. You will explore how customers feel about buying a new home entirely online, identify the technology challenges of delivering a fully-digital online new home sales purchase experience and review the components needed for a seamless online purchase, including mortgage financing, deposits, site selection, home tours, design, options, closing and more. You will also learn how you can prepare your company for an online sales purchase process and successfully integrate these new technologies. (Spoiler alert: Yes, you still need great sales people!)
Learn more about the presentations and events taking place at IBS Live. This year, we’re exploring the future of housing and the products, processes and people disrupting our industry.
NAHB - 0.5 CE hour(s)