FEB 9-11, 2021

Wine & Design: Designing for Expectations, Emotion & Evolution

Tuesday, January 21 | 4:30 - 5:30 PM

EVENT TYPE: Centrals Education

LOCATION: LVCC - Design Central - South 224

REGISTRATION TYPE: All IBS Registration Types

Enjoy a glass of wine while you dive into the three key consumers E's: Expectations, Emotion and Evolution. This exciting, fast-paced, in-depth exploration will include inspiring examples of expectations and lifestyles, patterns, and behaviors of five unique generations: Gen Z, Millennials, Gen X, Zoomers, and Prime Timers. You will learn how designing through color triggers an emotional connection, along with the "why" behind certain color palettes to target specific buyer demographics. Last, review the most up-to-the-minute research on design evolution and trends geared to your target audience including spaces redefined, finishes, technologies, and much more! You'll walk away with relevant, current, and thought-provoking content to share with your team and sell more homes.

This presentation will begin promptly at 4:45. Attendees are encouraged to arrive at 4:30 to grab a glass of red, white, or a non-alcoholic beverage and network before the presentation.

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  • 1201 15th St NW
    Washington, DC 20005

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