What It's About:
Come celebrate with a glass of wine or a beer and toast the Gen Xers who are aging into the 55+ market! As they become the next cohort to join the 55+ buyer segment, builders and developers must be prepared for the design shifts and preference changes that accompany Gen X. Take an in-depth look at cutting-edge consumer research and learn the science behind what will drive this group's decision to move into their "next phase" home. What home features, interior design statements, fit and finishes and key color palettes resonate with this buyer? What design strategies provide for easier living and help to inspire the 55+ consumer to change lifestyle habits? And, how do innovation and technology advancements come into play? Joe will answer these and many other questions that will leave you motivated and equipped with a visionary plan for maximizing sales to Gen X.