International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

Understanding & Reaching Today’s Home Buyers

Wednesday, January 22 | 1:15 - 2:00 PM

Event Type: Centrals Education

Location: LVCC - Sales Central - South 219

Registration Type: All IBS Registration Types

What It's About:

Join Angela Kaipust, Wells Fargo Home Mortgage Corporate Communications Advisor, and Mollie Carmichael, Principal at Meyers Research, as they share key insights into today's home buyer preferences and behaviors. Angela will cover a summary of the Wells Fargo “How America Views Homeownership” survey, which assesses trends in homeownership behavior and attitudes towards spending, savings, homeownership value and the mortgage application process. Mollie will address how technology fits into the home buying experience and how builders can use technology to improve the transaction and customer experience. This includes a review of the various stages of consumer interaction from initial home search through closing and post-close customer care.

Sponsored by:

Wells Fargo Home Mortgage

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  • 1201 15th St NW
    Washington, DC 20005

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