What It's About:
Join Angela Kaipust, Wells Fargo Home Mortgage Corporate Communications Advisor, and Mollie Carmichael, Principal at Meyers Research, as they share key insights into today's home buyer preferences and behaviors. Angela will cover a summary of the Wells Fargo “How America Views Homeownership” survey, which assesses trends in homeownership behavior and attitudes towards spending, savings, homeownership value and the mortgage application process. Mollie will address how technology fits into the home buying experience and how builders can use technology to improve the transaction and customer experience. This includes a review of the various stages of consumer interaction from initial home search through closing and post-close customer care.