International Builders' Show
February 9-11, 2021
Orlando, FL
FEB 9-11, 2021

How to Engage the 55+ Buyer Online

Tuesday, January 21 | 1:00 - 1:30 PM

Event Type: Centrals Education

Location: LVCC - 55+ Housing Central - North 261

Registration Type: All IBS registration types


What It's About:

When it comes to consuming content online, the 55+ buyer is the most active! With the ever-changing trends across social media, google searches and e-mail marketing, there are more ways to connect with your prospect during the home buying journey than ever before. You will learn the best platforms and the best messages to reach and engage the 55+ demographic, discover how to use content-based marketing to drive buyers to your website and walk away knowing how to piece together today's fragmented journey and meet them in the right place in their process.

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    Washington, DC 20005

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