MODERATORS/PANELISTS: Angela McKay, Jen Barkan, Carly Sickles, Elizabeth Russell, Jenna Schwartz
EVENT TYPE: Presentation
LOCATION: OCCC - Sales Central - W312
REGISTRATION TYPE: All IBS Registration Types
What It's About
There was no shortage of leads (or buyers for that matter) in 2020 and 2021, and drinking from a firehose is not fun or efficient. Our jobs as marketers would be easy if we could simply deliver quality and consistent leads throughout the year, right? Does the perfect mix exist? What is working (and not working) to get the right balance and right leads to maximize marketing efforts? What marketing tactics should you use to help your online sales team, not overwhelm them? Discuss what new home shoppers expect to see on a website, what triggers registration, lead flow consistency and does size matter: small versus large builders.