JAN 31-FEB 2, 2023

Striking a Balance: Lead Quality Over Quantity

Wednesday, February 9 | 10:30 - 11:00 AM EST

MODERATORS/PANELISTS:  Angela McKay, Jen Barkan, Carly Sickles, Elizabeth Russell, Jenna Schwartz

EVENT TYPE: Presentation

LOCATION: OCCC - Sales Central - W312

REGISTRATION TYPE: All IBS Registration Types

FORMAT: Live More Info

What It's About

There was no shortage of leads (or buyers for that matter) in 2020 and 2021, and drinking from a firehose is not fun or efficient. Our jobs as marketers would be easy if we could simply deliver quality and consistent leads throughout the year, right? Does the perfect mix exist? What is working (and not working) to get the right balance and right leads to maximize marketing efforts? What marketing tactics should you use to help your online sales team, not overwhelm them? Discuss what new home shoppers expect to see on a website, what triggers registration, lead flow consistency and does size matter: small versus large builders.

Continuing Education:

NAHB - 0.5 CE hour(s)

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  • 1201 15th St NW
    Washington, DC 20005

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