Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024


Pro Builder & Pro Remodeler's U40 Leadership Summit (Sold Out)

Monday, January 30 | 8:00 AM - 5:00 PM
LVCC - South 223

What It’s About

Pro Builder and Pro Remodeler's U40 Leadership Summit is a one day educational and networking event for young home building and remodeling company owners and leaders as well as management-level sales, marketing, purchasing, operations, construction and design professionals.


8:00 am – 8:30 am | Check In at the Welcome Table outside of Room 222, South Building

You MUST have your IBS badge to check in for U40. If you did not receive your IBS badge in the mail, visit the Registration tent in the Silver Parking Lot.

8:30 am – 8:40 am | Introduction to u40


  • James McClister (Moderator) – Editor, Custom Builder & Digital Content Director, PRODUCTS
8:40 am – 9:10 am | What's Not working in residential construction... and what could be

A one-on-one interview with the forward-thinking thought leader and veteran craftsman Michael Anschel, discussing the roadblocks residential construction is currently running into as well as what routes may be the industry's way forward in the future.


  • James McClister (Moderator) – Editor, Custom Builder & Digital Content Director, PRODUCTS
  • Michael Anschel, Principal, O+A Design + Build + Architecture
9:15 am – 9:45 am | What You’re Doing Wrong on Social

Everyone’s on social media, but not everyone’s doing it right. These experts are. Moderated by Brek Goin, this discussion dives into the wrongs and rights of marketing, video, and authenticity through social media.


  • James McClister (Moderator) – Editor, Custom Builder & Digital Content Director, PRODUCTS
  • Tom Houghton – Owner/Lead Consultant, Round Peg Solutions, LLC
  • Tyler Stouder – National Director of Marketing, Arbor Homes
  • Alexis Undine, Director of Online Sales Coaching & Builder Marketing Manager @ Group Two
9:50 am – 10:15 am | "So, What's Your Secret?"

Secret – an element, quality, ability, or practice that makes something or someone successful or distinctive. Jessi Kelly says if leadership has a secret sauce, it’s likely humility. A humble boss understands that there are things they don't know. Going from sales assistant to COO in less than 10 years isn’t accomplished without a strong network of support, collaboration, and mentorship. In this talk, Kelly dives into the importance of mentorship as a leader.


  • Jessi Kelly – COO, Stylecraft Builders
10:20 am – 10:35 am | Break
10:40 am – 11:40 am | Unconference
11:40 am | Break
12:00 pm | Lunch (provided)
12:45 am – 1:30 pm | What It Means to Be a Good Leader

Brian Gottlieb built Tundraland Home Improvements from a folding table in his garage to nearly $100 million in revenue and more than 400 employees. Gottlieb’s motto of building your people up has guided his success, and in this keynote, he shares his expert advice and insights into becoming the best leader you can be.


  • Brian Gottlieb – Founder, Tundraland Home Improvements & CEO, Renewal By Andersen of Greater Wisconsin
1:40 pm – 2:10 pm | A Holistic Approach to Personal Health and Wellness

How does (and how should) health and wellness manifest in the modern workplace—for yourself, for your employees, and for your business as a whole?


  • Caroline Broderick (Moderator) – Managing Editor, Pro Remodeler
  • Joshua Dean – Owner, Precision Homecrafters
  • Hilson Merrill – President, Merrill Construction Group
  • Justin Thompson – Regional Partner, Ontario and Ohio, Alair Homes
2:15 pm – 3:10 pm | Roundtables
3:15 pm – 3:45 pm | Ensuring and Leveraging Customer Satisfaction

The customer experience is the foundation of a residential construction business. Leveraging that experience is a cornerstone of marketing. This conversation will explore different ways companies capture and use positive customer experiences in and well beyond their sales and marketing efforts.


  • Rich Binsacca (Moderator) – Editorial Director, Pro Builder Media
  • Drew Barto – Director, Home Improvement, Pro Remodeler
  • Cassian Bernard – Vice President of Sales & Marketing, M/I Homes
  • Kelby Hamilton – Warranty Manager, Dragas Companies
3:50 pm – 4:00 pm | Closing Remarks
4:30 pm – 6:30 pm Networking Reception – American beer & cocktails

How to Participate

Requires additional purchase. If you are attending IBS, pre-show courses can be added during the IBS registration process.

Questions? Contact Lisa Allen, [email protected]

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