Feb 27 - 29, 2024 | Las Vegas, NV
Feb 27 - 29, 2024


Marketing & Selling in Challenging Markets: The Power of Pre-Sale

Tuesday, January 31 | 3:00 - 3:30 PM
LVCC - Custom Building Central - West 209


What It’s About

Many home builders are experiencing fear, uncertainty and doubt right now as economic conditions, supply chain challenges and production issues are impacting their businesses. But the truth is, changing market conditions provide opportunities. As the market is shifting, marketing and selling is once again at the forefront for achieving a growing—and profitable—custom home building business. While many traditionally follow a build first, sell second strategy, there are opportunities to improve your business following a pre-sale strategy instead. This panel of industry experts will give you tips on how to implement a pre-sales strategy, how pre-sales can improve your business in any market cycle and how to take advantage of the opportunities present today.

Presented by Epcon.


Registration Type

All IBS registration types


Picture of Jad Buckman

Jad Buckman



Picture of Kyle Kelly

Kyle Kelly


Continuing Education

NAHB - 0.5 CE hour(s)

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