'IBS Alert' Email
NAHB sends out multiple IBS Alerts before the Show. The Alerts announce a recent development or can promote highlights of the upcoming Show. On average, each IBS Alert goes out to over 30,000 attendees. IBS Alerts start being sent in January 2026.
2025 IBS Alert Email Results:
- Total Sent: 135,181
- Total Open: 70,864
- Total Clicks: 8,638
- Average Open Rate: 53.65%
- Average Click Rate: 6.45%
Promotional Investment: $5,000 each
*Limited number available*