Feb 17-19, 2026 | ORLANDO, FL
Feb 17-19, 2026
ORLANDO, FL

Rachel Peters

Picture of Rachel Peters

Rachel Peters

Keystone Custom Homes , Pennsylvania

Rachel Peters is the Marketing Manager for Keystone Custom Homes and has six years of homebuilder marketing experience with a focus on branding and content. In the past year, she launched a new website, led a brand refresh, re-wrote all website copy, launched over a dozen new communities, and oversaw strategy on social content and advertising. Rachel is passionate about creating high-touch experiences for customers to engage in the exciting process of building a new home, from Instagram Reels to long form video, automated texts and emails, blog posts, virtual tours and beyond.

Where you can find Rachel Peters during IBS:
Not Just Five Stars: The Real Role of Reviews in Homebuilding

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