M/I Homes Columbus, Ohio

Natalie Powell is the SEO Manager at M/I Homes, based in Columbus, Ohio. She discovered her passion for search engine optimization in college while helping launch a blog through her university’s in-house marketing team, later gaining more hands-on experience during an internship at a startup agency. After graduation, Natalie explored all areas of traditional and digital marketing, but SEO quickly stood out as her favorite lane. She joined the Columbus division of M/I Homes in 2021 and found herself drawn to the homebuilding industry—especially the chance to help buyers find their dream homes right at the start of their online search. When M/I Homes began building a corporate SEO team, Natalie jumped at the opportunity and hasn’t looked back. She now specializes in content strategy, publishing blogs and product pages that rank, and ultimately championing visibility across search engine results pages (SERPs). Her work is focused on generating organic traffic and leads on the mihomes.com website and positioning M/I Homes as an industry leader through relevant, authoritative content. Outside of work, you’ll find Natalie hiking Ohio’s state parks with her husband, hanging out with her cat Tina, or trying to shave a few strokes off her game in a local golf league.