Rhoads Creative Inc. Exton, Pennsylvania

Eric Lupardi is the Vice President of Digital Marketing at Rhoads Creative, where he brings over a decade of hands-on experience developing and executing performance-driven strategies for the home building industry. From SEO and paid search to UX and content optimization, Eric leads the behind-the-scenes work that fuels client success—driving visibility, generating high-quality leads, and delivering measurable results for builder brands across the country. Eric plays a key role in shaping the agency’s digital direction, continuously testing new tools, refining processes, and building marketing systems that actually work in the real world. At Rhoads Creative, the goal isn’t just to deliver marketing — it’s to help builder clients break through plateaus, rethink what’s possible, and stay competitive in a fast-changing landscape. When he’s not improving campaign performance or building smarter strategies, Eric enjoys life with his wife and their dog, Meadow. He’s passionate about great music, good hockey, and hunting down the best slice of pizza wherever he goes.